Lifestyle Smiles — Performance ReportBrighton, Australia  ·  AUD (A$)

SEO

SEO
⚠ HubSpot manual entry required: Organic bookings (web & GBP) must be pulled from HubSpot CRM before sharing with client.
Organic Bookings (Direct web traffic & Google Business Profile)
200
18% improvement
Jun
200
May
169
HubSpot
Keyword Movements (Gained & Lost in position)
+34 / -11
Net +23 positions
Gained
34
Lost
11
Manual
Organic Traffic Volume (Current vs Previous Month)
9,420
22% improvement
Jun
9,420
May
7,720
GA4
Month-on-Month Comparison
MetricJun 2025May 2025Apr 2025MoM
Organic Bookings (Web + GBP)200169148+18%
Keywords Gained342519+36%
Keywords Lost111518↓27% (improved)
Organic Traffic Volume9,4207,7206,980+22%
Keyword Movement Detail
🔍Top keyword position changes
12 keywords▼
KeywordCurrentPreviousChangeVol/mo
luxury spa Chennai37▲ +41,200
spa booking online59▲ +4890
best day spa near me812▲ +42,100
couples spa package118▼ -3650
spa gift voucher614▲ +8430
wellness retreat weekend1422▲ +8310

Google Ads

G+
⚠ HubSpot manual entry required: Bookings & enquiries must be pulled from HubSpot CRM. Conversions, clicks & budget are from Google Ads directly.
Booking from campaigns
9,780
73% improvement
Jun
9,780
May
5,653
HubSpot
Enquiries generated
8,790
73% improvement
Jun
8,790
May
5,080
HubSpot
Conversions Updated as per Google Ads data.
3,598
73% improvement
Jun
3,598
May
2,080
Google Ads
Clicks on the ad campaigns as per Google Ads data.
3,598
73% improvement
Jun
3,598
May
2,080
Google Ads
Budget spent for the month.
A$84,200
of A$90,000 budget
Jun
A$84.2K
May
A$70.1K
Google Ads
Cost per Conversion
A$234
18% improvement
Jun
A$234
May
A$286
Google Ads
Month-on-Month Comparison
MetricJun 2025May 2025Apr 2025MoM
Booking from campaigns9,7805,6534,210+73%
Enquiries generated8,7905,0804,100+73%
Conversions (Google Ads)3,5982,0801,760+73%
Clicks on ad campaigns3,5982,0801,910+73%
Budget spentA$84,200A$70,100A$65,400+20% spend
Cost per ConversionA$234A$286A$310↓18% (improved)
Campaign Breakdown
🔍Search campaigns
3 campaigns▼
CampaignStatusClicksConversionsSpendCPCMoM
Spa Booking — BrandActive1,4201,840A$32,100A$22.6▲ 42%
Spa Booking — GenericActive1,4901,280A$38,400A$25.8▲ 28%
Competitor TargetingPaused688478A$13,700A$19.9—
⚡Performance Max campaigns
2 campaigns▼
CampaignStatusImpressionsClicksConversionsSpendROAS
PMAX — Spa PackagesActive124,0002,100890A$44,2003.2x
PMAX — Gift VouchersActive68,400980420A$22,8002.8x

Meta / Social Ads

f
⚠ HubSpot verification required: Actual bookings must be confirmed in HubSpot CRM before sharing. Leads, clicks & budget from Meta Ads Manager.
Bookings (Need to check HubSpot for actual bookings)
312
28% improvement
Jun
312
May
244
HubSpot
Leads (Generated leads through campaign)
1,840
34% improvement
Jun
1,840
May
1,373
Meta Ads
Clicks on the Ad Campaigns
14,220
19% improvement
Jun
14.2K
May
11.9K
Meta Ads
Budget spent for the month.
A$62,400
of A$65,000 budget
Jun
A$62.4K
May
A$53.3K
Meta Ads
Cost per Lead (CPL)
A$339
11% improvement
Jun
A$339
May
A$388
Meta Ads
Month-on-Month Comparison
MetricJun 2025May 2025Apr 2025MoM
Bookings (Social)312244198+28%
Leads Generated1,8401,3731,102+34%
Clicks on Ad Campaigns14,22011,9409,870+19%
Budget SpentA$62,400A$53,300A$48,100+17% spend
Cost per Lead (CPL)A$339A$388A$437↓13% (improved)
Campaign Breakdown
📺Lead generation campaigns
3 campaigns▼
CampaignStatusReachLeadsClicksSpendCPL
Spa Package — LookalikeActive84,2007805,400A$24,800A$318
Weekend Offers — RetargetingActive42,1006404,920A$19,200A$300
Gift Voucher — BroadActive61,8004203,900A$18,400A$438
🏆Awareness & engagement campaigns
2 campaigns▼
CampaignStatusImpressionsReachEngagementSpendCPM
Brand Awareness — VideoActive310,000124,0008,200A$12,400A$40
Festive Season PromoPaused148,00062,0003,900A$7,800A$53

Total Paid

Σ
All Paid Channels Combined — June 2025
Total Bookings
10,092
▲ G.Ads 9,780 + Meta 312
Total Leads / Enquiries
10,630
▲ G.Ads 8,790 + Meta 1,840
Total Clicks
17,818
▲ G.Ads 3,598 + Meta 14,220
Total Budget Spent
A$1,46,600
G.Ads A$84.2K + Meta A$62.4K
Total Conversions
3,598
▲ Google Ads native
Blended Cost/Conv.
A$407
▲ A$1,46,600 ÷ 3,598
Google Ads Summary
Booking from campaigns
9,780
73% improvement
Jun
9,780
May
5,653
HubSpot
Conversions Updated as per Google Ads data.
3,598
73% improvement
Jun
3,598
May
2,080
Google Ads
Budget spent for the month.
A$84,200
of A$90,000
Jun
A$84.2K
May
A$70.1K
Google Ads
Meta / Social Ads Summary
Bookings (Need to check HubSpot for actual bookings)
312
28% improvement
Jun
312
May
244
HubSpot
Leads (Generated leads through campaign)
1,840
34% improvement
Jun
1,840
May
1,373
Meta Ads
Budget spent for the month.
A$62,400
of A$65,000
Jun
A$62.4K
May
A$53.3K
Meta Ads
Month-on-Month — All Paid Channels
MetricChannelJun 2025May 2025Apr 2025MoM
Total BookingsG.Ads + Meta10,0925,8974,408+71%
Total Leads/EnquiriesG.Ads + Meta10,6306,4535,202+65%
Total ClicksG.Ads + Meta17,81814,02011,780+27%
Total Budget SpentG.Ads + MetaA$1,46,600A$1,23,400A$1,13,500+19% spend
Google Ads ConversionsGoogle Ads3,5982,0801,760+73%
Meta LeadsMeta Ads1,8401,3731,102+34%
Blended Cost/Conv.CombinedA$407A$593A$645↓31% (improved)
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